Matías Infante

Matías is a Chilean global marketing leader who has built his career from the south of the world to the epicenter of the international industry. With a background in marketing and communications, he has developed a strategic vision connected to culture, creativity and empathy.

She currently leads Crocs' global collaborations and partnerships strategy from Boston, driving one of the most remarkable transformations in recent retail and pop culture.

Prior to Crocs, he was part of Puma Global and The Coca-Cola Company, consolidating more than 15 years of international marketing experience. His leadership is characterized by combining global thinking with local sensibility, building brands that generate community and belonging, not just consumption.

Matías' vision connects with one of the key phrases of the congress: the differential will not be the algorithm, it will be who interprets it. From his point of view, understanding the consumer is the basis, but creativity is the soul.

In Humarketing, he will highlight empathy, cultural reading and intuition as irreplaceable human skills in a world where technology accelerates, but does not feel.