Luciana Olivares

Luciana Olivares is a publicist, entrepreneur and one of the most influential voices in Latin America with more than 25 years of experience in branding, reputation and value building from the human. She has developed a critical and profound view on the role of brands in contexts of social, technological and economic transformation.

She is CEO of Boost Brand Accelerator, a strategic consulting firm specialized in accompanying companies and leaders in processes of purpose definition, positioning and growth of brands with impact. At the same time, she is co-founder of Voraz Snacks, a kettle potato brand born from the conviction that it is possible to compete in highly dynamic markets with a proposal that highlights the Peruvian identity.

Luciana is also the author of five marketing books, a columnist and international speaker. She has been recognized among the 100 most reputable executives in Peru for 9 consecutive years, according to Merco, and one of the 50 most powerful women and Top Digital Voice according to Forbes.

In Humarketing, the focus of her gaze will be on what cannot be automated: judgment, ethics, intuition and the responsibility to lead brands with meaning. His perspective on the reboot of marketing and its projection is born from the construction of trust. His talk will be an invitation to rethink the role of brand leadership in an era where technology amplifies, but does not replace, humanity.