Celeste Dalairac

About Celeste Dalairac

Celeste Dalairac is a global reference in strategic creativity and communication. She began her career as a copywriter and art director at agencies such as Savaglio, Kepel & Mata, Don, Ogilvy and Del Campo Saatchi & Saatchi, standing out for her strategic vision and cultural sensitivity.

In 2014 she was selected for See It Be It at Cannes Lions, boosting her international projection. She later joined Saatchi & Saatchi London as Regional Creative Director for Europe, leading campaigns for brands such as PepsiCo, Coca-Cola, Unilever, P&G, Vodafone, Amazon and GSK.

His work has been recognized at Cannes Lions, Clio, D&AD, One Show and El Ojo, and he has participated as a juror in global festivals. In 2022 he returned to Argentina to take over as Executive Creative Director at ISLA, leading creativity with cultural and business impact.
Dalairac will bring a key perspective on Humarketing: when everything can be measured, interpreting becomes an act of leadership.

In an environment where AI optimizes messages, his approach reminds us that marketing lives in the minds and hearts of people. His vision of the "reboot" of marketing lies in an alliance that goes beyond dashboards: meaningful creativity, coherent brands and decisions guided by human judgment.