Giuseppe Stigliano

Giuseppe Stigliano is one of the most influential voices in contemporary marketing. He has been CEO of three international marketing firms and has collaborated with more than 300 companies globally.

He is currently a professor of Marketing in London and Madrid, a lecturer and executive advisor on Marketing, Customer Experience and Corporate Innovation.

Recognized by Thinkers50 as one of the world's top thought leaders, he is a member of the Advisory Council of the Harvard Business Review and has co-written three business books with guru Philip Kotler.

Giuseppe represents the perfect synthesis of the Humarketingspirit : understanding that transformation is not just about tools, but about meaning, community and human vision.

In a context where AI changes the rules of the game, his vision reinforces that brands don't live in the cloud, they live in the minds and hearts of people.

In Humarketing, Giuseppe invites to look at the reboot of marketing as an opportunity to redefine the human role in decision making, brand building and trust generation.

In a scenario where artificial intelligence accelerates processes and optimizes choices, his view focuses on what cannot be automated: criteria, interpretation and the ability to make sense. Because when everyone has access to the same data, the difference is not in the tool, but in the person who analyzes it, makes decisions and prioritizes.

Stigliano introduces a disruptive concept: solo-channeling, marked by the autonomy that agents give to consumers in decision-making and how marketing must deal with it. He argues that the marketing of the future will not be defined only by visibility or performance, but by the ability of brands to be relevant, chosen and meaningful, even in contexts where attention is no longer guaranteed.