Laura Chiavone

A brand and business strategist with an outstanding international track record, Laura Chiavone has spent more than two decades identifying key cultural transformations and developing strategies that enable brands to capitalize on these changes. Over the past 20 years, she has worked as an executive in creative and digital agencies, as well as in business transformation consulting firms, working in Latin America and North America with multiple categories and major advertisers.

Since the beginning of 2021, Laura leads the agency business at Meta Brazil. Previously, she worked for eight years at Omnicom, working between the United States and Brazil. Throughout her career, she has received several industry recognitions: she was distinguished as Strategy Young Lion of the Year in 2004, elected Planner of the Year in Brazil twice and nominated as Woman to Watch 2018. Together with her teams, she has contributed to 15 award-winning projects at Cannes Lions, in addition to winning multiple awards at Effie Awards and Jay Chiat Awards. She has also participated as a jury member in several international awards, including AICP Awards 2022 and Gerety Awards 2019.

Laura is a sociologist from the University of São Paulo and an MBA candidate at the Berlin School of Creative Leadership. She has been a professor at Miami Ad School for 17 years, where she also served as Faculty Director of the Strategy Bootcamp.

Mother of Benjamin (12 years old), Laura also actively collaborates with non-profit programs focused on diversity, equity and inclusion (DE&I) in Europe, the United States and Brazil, where she mentors high potential diverse talents. She is also the founder of Like a Boss, a leadership training initiative for women.